78 Introduction

In today’s business climate, the success of a business depends on how quickly and easily a company can provide access to its corporate data and turn it into actionable insight.

To accomplish this, Oracle Application Server provides a comprehensive business intelligence (BI) solution:

Oracle Application Server Personalization dynamically serves personalized real-time content recommendations to both registered and anonymous visitors.
Oracle Application Server Discoverer enables users to perform dynamic, ad hoc query, reporting, and analysis using a standard Web browser.
Oracle Application Server Reports Services provides a powerful deployment platform for publishing high-quality, dynamically-generated end-user reports in a scalable, secure environment.

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