| Content and application personalization is crucial to optimize the usability of wireless devices. Personalization services enable users to define their preferences and customize their mobile experience.
Oracle Application Server Wireless provides personalization, allowing users to set up their personalized content from a PC browser or from their wireless device.
Users can completely personalize their wireless profile or device for:
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Application Management: Users select desired applications and create quicklinks to ones they commonly use
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Profile Management: Users can create multiple profiles or portal views
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Alert Management: Users can subscribe to or unsubscribe from alerts
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Presets: Users can save application parameters, such as a default zip code
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Device Management: Users can manage their list of devices
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