Internova's objective was to create an innovative, cost-effective system that would facilitate online commerce and that would be easy to deploy, use, and modify. Our system, Instar, does exactly that. Designed specifically for retailers, Instar is an end-to-end solution that seamlessly integrates existing operations with the Internet. It enables brick and mortar retailers as well as new dot.com enterprises to conduct
e-business on a global scale.

The Internet is creating a whole new medium for retailers to market and sell their products to a global audience. In the past, implementing new software often complicated matters for retailers. This included deployment schedules that would stretch out, cost overruns, and the frustration of trying to add new features without expensive upgrades.