In the last few years many retailers were able to successfully increase ROI by using technology to improve supply chain operations. With the implementation of an e-commerce strategy there is the opportunity to continue to optimize the supply chain.

New modes of doing business are challenging retailers as never before. The need to develop an effective e-commerce strategy is critical to the future of most retailers. As the early online retailers have shown, new markets can be developed and new efficiencies can be realized by using the Internet as a vehicle for changing the business model, putting traditional models at risk.